Our erudite Wordsmith client introduced us to a new word when we presented her with this logo: “I love the Wordsmith logo and that it is a palimpsest.” We now know that it’s ‘a parchment from which writing has been partially or completely erased to make room for another text’, but when we were conceiving the idea we simply wanted the identity to speak of process, crafting and clarity.

Nutrition Warehouse is a retail and web-based supplement supplier to body builders and high performance athletes throughout Australia. The bold logo was inspired by the cornerside location of its well-known primary retail outlet and mimics the shape of a weightlifting belt.

Casula Powerhouse is a renovated generator building in western Sydney that now houses a theatre, exhibition and collection spaces, artist residency and studios. The logotype and red strikethrough device neatly demonstrates the brand promise we devised: ‘Change Your Mind’. We designed a simpler version of the typeface ‘DIN’, and translated the brand promise into the various languages used in Liverpool to literally convey cultural diversity.

Jonathan’s family business is Ireland’s largest specialist interior furnishings outlet, and an iconic store in Dublin. We created this identity utilising the heritage building, supported by the phrase ‘Ireland’s Home of Furnishings’ a few years back, but we are constantly evolving the brand with new advertising, the website, visual merchandising and marketing campaigns. Our most recent work for them was Home Truths, a unique and cohesive campaign involving staff that was used across all media. www.briansnolan.ie

From logos and uniforms to a conference centre and retail store, we’ve done it all with Fairfield RSL and loved every minute. It’s great to find a client with such vision and and we are extremely proud to be involved in making Fairfield RSL the shining star of the Sydney club scene.

A series of posters promoting a monthly radio program called SWEET FA. The music policy was wide open to interpretation from the hosts and guest programmers. ‘SWEET FA’ could mean anything = F*** All, Fat A-sides, Frothy Ales, Filthy Acapellas, Filter Abuse, Frenchcore Afrobeat, Funking Anything…

This identity was developed as a commercial outlet for Patrick’s obsession with music. The logo itself echoes the shape of an analogue sound wave with peaks and troughs running through the type. To illustrate the wide range of music genres he plays he created a sculpture out of records. Each record was threaded onto a long bolt, melted and formed individually into one large sculptural sphere.
www.foundationrecordings.com.au

We got a chance to wallow in all things Italian when Danny Russo asked us to work on his new restaurant at Bondi Junction. The subsequent identity is strong, bold and passionate, inspired by classic Italian movie posters and the joyful messiness of cooking. The job grew to include hand painted signage, large format wall graphics, menus and and staff uniforms.

With unrivalled growth Drillsearch became a takeover target and we were called in to make its image match its success. A short questionnaire for key staff and some urgent meetings honed its strategic vision, and led to this wordmark illustrating the idea of ‘unearthing prosperity’. The double L drilling device was then used for headline statements and graphs for corporate communications.

A new name and pegboard inspired identity for a professional services firm that provides organisations with “the tools to gain, train and maintain people”. A specially designed typeface, a funky colour palette and the pegboard dots are used to compliment a new suite of images of real people, putting a face to the brand. Laser-cut holes mean that these are truly memorable marketing tools.