Jonathan was image manager for the Sydney 2000 Olympic and Paralympic Games, so Coast draws on unrivalled experience in applying identities to multiple environments. The “best Olympic Games ever” set new standards for design with multiple expressions of the core identity applied in innovative and memorable ways and Jonathan received a personal award from the IOC president for his contribution to the Games. We have since consulted with Vancouver on the Olympic Winter Games in 2010, and with London for 2012.

We refreshed the Kangaroos (national team) identity in preparation for the centenary of rugby league. The kangaroo was redrawn and the typeface updated to give the whole logo a more dynamic and contemporary feel.

Coast scored a double for the Rugby World Cup in 2003: we won the IRB (International Rugby Board) contract to design all the official graphics for the tournament and we were also appointed by the ARU (Australian Rugby Union) to co-ordinate and manage their diverse design needs as the Host Union. A palette of warm reds and gold created a more Australian feel while silhouettes of rugby players added dynamism to the ‘kit of parts’.

Mornington Island is part of the Wellesley Islands in the Gulf of Carpentaria. The amazing outflowing of art and dance from these islands over the past 40 years has led to the development of one the most dynamic and successful arts organisations in Queensland: Mirndiyan Gununa. We were honoured to be chosen to visit to island, meet the elders and help develop the organisation’s new identity (see photos).

Our erudite Wordsmith client introduced us to a new word when we presented her with this logo: “I love the Wordsmith logo and that it is a palimpsest.” We now know that it’s ‘a parchment from which writing has been partially or completely erased to make room for another text’, but when we were conceiving the idea we simply wanted the identity to speak of process, crafting and clarity.

Nutrition Warehouse is a retail and web-based supplement supplier to body builders and high performance athletes throughout Australia. The bold logo was inspired by the cornerside location of its well-known primary retail outlet and mimics the shape of a weightlifting belt.

Casula Powerhouse is a renovated generator building in western Sydney that now houses a theatre, exhibition and collection spaces, artist residency and studios. The logotype and red strikethrough device neatly demonstrates the brand promise we devised: ‘Change Your Mind’. We designed a simpler version of the typeface ‘DIN’, and translated the brand promise into the various languages used in Liverpool to literally convey cultural diversity.

Jonathan’s family business is Ireland’s largest specialist interior furnishings outlet, and an iconic store in Dublin. We created this identity utilising the heritage building, supported by the phrase ‘Ireland’s Home of Furnishings’ a few years back, but we are constantly evolving the brand with new advertising, the website, visual merchandising and marketing campaigns. Our most recent work was Home Truths, a unique campaign promoting the brand values of Brian S Nolan involving the owners an staff. www.briansnolan.ie

From logos and uniforms to a conference centre and retail store, we’ve done it all with Fairfield RSL and loved every minute. It’s great to find a client with such vision and and we are extremely proud to be involved in making Fairfield RSL the shining star of the Sydney club scene.

A series of posters promoting a monthly radio program called SWEET FA. The music policy was wide open to interpretation from the hosts and guest programmers. ‘SWEET FA’ could mean anything = F*** All, Fat A-sides, Frothy Ales, Filthy Acapellas, Filter Abuse, Frenchcore Afrobeat, Funking Anything…