Profound Whatever is a small playground in our web estate where we let some thoughts run free. They may not be profound, they could just be whatever ideas we found lurking at the back of our brains, but they are eager for an outing. They are most definitely not just thoughts on design; they are things that amuse us, thrill us or even annoy us, because we believe in order to get the best out of design, you have to get out of it. We hope you enjoy these errant musings (email any feedback). They don't get out much, so please be kind!
Gold Coast 2018 Commonwealth Games logo

Gold Coast 2018 Commonwealth Games logo

by Jonathan

June 2013

Why does Australia put up with bad graphic design? We can point to some wondrous examples of design in architecture, furniture and industrial design, but the area of design that frequently lets [...] Read more

The Wheelhouse Ballad

The Wheelhouse Ballad

by Jonathan

February 2013

Our friend, nature lover and champion bear-saver, turned thirty this week so we made him a card featuring a nonsense poem. Read more

Facebook, Flickr, etc.

Facebook, Flickr, etc.

by Jonathan

February 2013

You may have noticed the three little icons in the top right hand side of our website now. Does this means we have joined the social media age? Well, yes and no. Read more

Coasters

Coasters

by Jonathan

February 2013

Maybe why we are called Coast, if a reason is needed... Read more

Size Matters

Size Matters

by Jonathan

January 2013

We have just designed a new book for our mate Doug Spahn (Eyes of Silence) so every time I cradle another novel in my hands I am keenly aware of all the decisions that went into crafting some [...] Read more

The Zookeeper

The Zookeeper

by Jonathan

November 2009

I’ve often wondered why I love dogs so much. It can’t just be that innate primeval thing, hounds being at man’s side throughout our evolution because, much as I find it hard to [...] Read more

Melbourne Cup

Melbourne Cup

by Jonathan

November 2011

Is there a sadder or uglier day in the Australian calendar than Melbourne Cup day? I even resent that the name of a great and vibrant city has been used to label such a grotesque event, so before [...] Read more

It takes a village

It takes a village

by Jonathan

July 2011

It’s rare to find yourself, a man of middling age, lurking in dense vegetation ready to pounce on small boys. And I admit it felt ludicrous, but I forgave myself the feeling of playful [...] Read more

Tattoos

Tattoos

by Jonathan

September 2011

Surely the ultimate in personal branding is a tattoo, a permanent stamp conveying a message about who you are. So, as a branding designer, I find relaxing on the beach over summer almost impossible. Read more