Profound Whatever is a small playground in our web estate where we let some thoughts run free. They may not be profound, they could just be whatever ideas we found lurking at the back of our brains, but they are eager for an outing. They are most definitely not just thoughts on design; they are things that amuse us, thrill us or even annoy us, because we believe in order to get the best out of design, you have to get out of it. We hope you enjoy these errant musings (email any feedback). They don't get out much, so please be kind!
The Zookeeper

The Zookeeper

by Jonathan

November 2009

I’ve often wondered why I love dogs so much. It can’t just be that innate primeval thing, hounds being at man’s side throughout our evolution because, much as I find it hard to believe, there are some people who can’t stand dogs. But I don’t like cats so who am I to judge those crazy [...] Read more

Melbourne Cup

Melbourne Cup

by Jonathan

November 2011

Is there a sadder or uglier day in the Australian calendar than Melbourne Cup day? I even resent that the name of a great and vibrant city has been used to label such a grotesque event, so before you ask, it’s definitely not a Melbourne versus Sydney thing. I feel sorry for lovely Melbourites that [...] Read more

It takes a village

It takes a village

by Jonathan

July 2011

It’s rare to find yourself, a man of middling age, lurking in dense vegetation ready to pounce on small boys. And I admit it felt ludicrous, but I forgave myself the feeling of playful glee, and the slight acceleration of my heartbeat, as I lurked in the lower shoots of the wisteria. It felt naughty, [...] Read more

Tattoos

Tattoos

by Jonathan

September 2011

Surely the ultimate in personal branding is a tattoo, a permanent stamp conveying a message about who you are. So, as a branding designer, I find relaxing on the beach over summer almost impossible. Read more