Client

A-League

Sector

Sport

Year

2004

Background

After months of research and design development this identity for Australia’s premier football competition stood out as the clear winner. Eight dynamic ‘A’ shapes represent the eight teams coming together and the warm Australian colours evoke the southern sun and summertime competition.

Testimonial

"Coast were challenged to explore the tradition of football in Australia and to develop a new mark for A-League. It had to clearly communicate that football was on a new trajectory, be Australian, and a credible and contemporary part of the world game. Coast exceeded expectations and I believe the outcome was truly exceptional." Maeve Moriarty,
Marketing Manager

Services

Art Direction, Brand Identity, Design, Strategy, Venue Dressing

Deliverables

Media Backdrop, Logo, Signage, Banners, Uniform, Brand Manual, Ball, Website

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