When conceptualising the brandmark for Australia’s first national chain of outdoor public car markets we were inspired by the iconic symbols in traffic signs and road markings. Many pencil sketches later, we ended up with an identity that is truly unique and immediately understood. The proposition: ‘THE REAL DEAL’ reinforces the authenticity of the brand while the logo’s hand makes special appearances across various expressions.
"From the word go, Coast just got it – and they took the brand much further than I ever envisaged it could go." John O’Neill, Managing Director