Client

Casula Powerhouse

Sector

Arts

Year

2006

Background

Casula Powerhouse is a renovated generator building in western Sydney that now houses a theatre, exhibition and collection spaces, artist residency and studios. The logotype and red strikethrough device neatly demonstrates the brand promise we devised: ‘Change Your Mind’. We designed a simpler version of the typeface ‘DIN’, and translated the brand promise into the various languages used in Liverpool to literally convey cultural diversity.

Testimonial

“The new identity and great advertising concepts helped us quickly establish the venue as a place of exciting creativity." Kon Gouriotis, Executive Director

Services

Art Direction, Brand Identity, Illustration, Image Research, Launch Strategy, Strategy, Website Design

Deliverables

Logo, Typeface, Advertising, Programme, Merchandise, Brochure, Bookmark, Pin, Greeting Card, Packaging, Bag, Website, Mood Board

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