Casula Powerhouse is a renovated generator building in western Sydney that now houses a theatre, exhibition and collection spaces, artist residency and studios. The logotype and red strikethrough device neatly demonstrates the brand promise we devised: ‘Change Your Mind’. We designed a simpler version of the typeface ‘DIN’, and translated the brand promise into the various languages used in Liverpool to literally convey cultural diversity.
“The new identity and great advertising concepts helped us quickly establish the venue as a place of exciting creativity." Kon Gouriotis, Executive Director