Client

Houlihans

Sector

Hospitality

Year

2006

Background

Houlihan’s is a family-owned café located in the heart of Chatswood. After twenty years of serving the local community with legendary coffee and deli-style food, Houlihan’s set it sights on franchising their brand. With fierce competition from the likes of Starbucks and Gloria Jeans, Coast positioned Houlihan’s as the ‘down-to-earth’ alternative with the slogan ‘Refreshingly Grounded’. We updated the logotype and designed new menus, stationery templates and signage. We also provided ideas for freshening up the interior, and wrote copy-driven advertising to resurrect the café and take it into the coffee franchise business.

Testimonial

Simply fantastic - Warwick Broxom, Owner

Services

Art Direction, Brand Identity, Copywriting, Design, Interior Design, Naming, Signwriting

Deliverables

Logotype, Advertising, Interiors, Stationery

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