Client

International Rugby Board (IRB)

Sector

Sport

Year

2001, 2002, 2003

Background

Coast scored a double for the Rugby World Cup in 2003: we won the IRB (International Rugby Board) contract to design all the official graphics for the tournament and we were also appointed by the ARU (Australian Rugby Union) to co-ordinate and manage their diverse design needs as the Host Union. A palette of warm reds and gold created a more Australian feel while silhouettes of rugby players added dynamism to the ‘kit of parts’.

Testimonial

"Professional and creative but with a regard for practicalities and cost…we would have no hesitation in using Coast Design for future services." Matt Carroll, General Manager, Rugby World Cup 2003

Services

Art Direction, Brand Identity, Design, Illustration, Image Research, Photography, Print Management, Re-touching, Venue Dressing, Wayfinding

Deliverables

Signage, Outdoor, Banners, Brand Manual, Fence Fabric, Ball, Poster, Media Backdrop, Interiors

IRB1 coast 010 IRB13 IRB3 coast 010 IRB8 IRB16 IRB9 IRB10 IRB7 IRB15 IRB14 IRB12 IRB11 coast 010