Jonathan was image manager for the Sydney 2000 Olympic and Paralympic Games, so Coast draws on unrivalled experience in applying identities to multiple environments. The “best Olympic Games ever” set new standards for design with multiple expressions of the core identity applied in innovative and memorable ways and Jonathan received a personal award from the IOC president for his contribution to the Games. We have since consulted with Vancouver on the Olympic Winter Games in 2010, and with London for 2012.
The Sydney 2000 Olympic Games emblem and brand manual were designed by Flett, Henderson & Arnold Image Design. Signage and Wayfinding: Dot Dash; Structures: Lahz Nimmo Architects; Message Stick Boxes: Bang Design; Medals: Perth Mint; Tickets: Ing Design.
"President Samaranch declared the Olympic Identification at the Sydney 2000 Games as the best in the Games’ history - enough said!" Brad Copeland, IOC Olympic Games Identity Project