This identity simply hints at words being a dialogue through poetry - written, spoken or performed. The typeface is authoritative to give the sense of a well-established and august body. The quotation marks are then used for captions or to act as a holding device, e.g. for the Poetry Prize logo.
"Coast gave us so much more than we expected, unifying our diverse events and publications into one cohesive brand." Ann Hobson, Poet and Union Member