Surf Life Saving Australia




2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012


Working with one of Australia’s greatest cultural icons we have resuscitated the brand identity and resolved a range of issues including: the design and development of brand guidelines, the unification of over forty sub-brands, the design and development of a national retail brand (Beach Originals) and the design of educational resources for the Australian Lifesaving Academy.


"The feedback from our instructors has been fantastic with students absolutely captured by the new look and feel. We really hit the mark." Ben Whibley,
Lifesaving Academy Manager


Art Direction, Brand Identity, Copywriting, Design, Illustration, Print Management, Re-touching, Strategy, Venue Dressing, Website Design


Logo, Brand Manual, Sub-brand, Business Card, Letterhead, Stationery, Annual Report, Sub-brand, Packaging, Merchandise, Signage, Banners, Outdoor, Educational Resource, Magazine

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