Client

Surf Life Saving Australia

Sector

Sport

Year

2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012

Background

Working with one of Australia’s greatest cultural icons we have resuscitated the brand identity and resolved a range of issues including: the design and development of brand guidelines, the unification of over forty sub-brands, the design and development of a national retail brand (Beach Originals) and the design of educational resources for the Australian Lifesaving Academy.

Testimonial

"The feedback from our instructors has been fantastic with students absolutely captured by the new look and feel. We really hit the mark." Ben Whibley,
Lifesaving Academy Manager

Services

Art Direction, Brand Identity, Copywriting, Design, Illustration, Print Management, Re-touching, Strategy, Venue Dressing, Website Design

Deliverables

Logo, Brand Manual, Sub-brand, Business Card, Letterhead, Stationery, Annual Report, Sub-brand, Packaging, Merchandise, Signage, Banners, Outdoor, Educational Resource, Magazine

1 2 3 SLSA18 4 5 6 7 SLSA19 8 10 9 SLSA13 12 15 SLSA20 14 13 SLSAMag1 SLSAMag2 SLSAMag3 SLSAMag4 SLSAMag5 SLSAMag6 SLSAMag7 SLSAMag8 SLSAMag9 SLSAMag10 SLSAMag11 11