Our erudite Wordsmith client introduced us to a new word when we presented her with this logo: "I love the Wordsmith logo and that it is a palimpsest." We now know that it’s ‘a parchment from which writing has been partially or completely erased to make room for another text’, but when we were conceiving the idea we simply wanted the identity to speak of process, crafting and clarity.
"I am overwhelmed by your insight and thoughtfulness and how directly you communicate your own processes. I'm sitting here with sentimental and pleasurable tears dripping onto the Mac. I LOVE the wordsmith logo." Ann Hobson, Wordsmith