When Jason came to see us in 2012 he was desperately searching for a short and ownable name (that was available as all types of URLs - .com, .com.au, etc.). We came up with a list of options and from that the beautifully snappy word 'Yabbi' was the winner. From there we developed the word mark, an App icon and seasonal variations of the logo.
"Lets go with Yabbi!. It has a nice look about it and I think it will be great for the concept. It's really grown on me in a short time so I'm looking forward to seeing Yabbi come alive..." Jason Wilby, Yabbi