About



Since 2000, our diverse range of clients have appreciated our uncomplicated and honest approach to design. We have decades of experience – in Australia and overseas – managing large teams and overseeing and implementing complex brand projects. We now aim to keep things simple and deliver a very personal service without intermediaries. Essentially, clients deal with us direct, the thinkers and the doers.
Our wide-ranging backgrounds mean we are aptly qualified to provide advice on a range of disciplines including strategy, branding, design and advertising. When necessary, we collaborate with our network of independent affiliates (world class photographers, cinematographers, interior designers, industrial designers, illustrators, type designers, animators and programmers) to ensure the best possible outcome for the client.



Process



1. Research


Understanding your organisation, your stakeholders and the market in which you operate is the starting point to creating a memorable brand. We listen, ask questions and conduct research and audits on your behalf. If you have existing research available then we can add value by identifying potential opportunities. If your project is small and your budget is limited we only ask that you fill out a creative brief with us.

2. Strategy


Every great brand has evolved from a clearly defined strategy. We help clarify your organisation’s vision, core values, attributes, personality and competitive advantage. We then develop a strategic platform to differentiate your organisation from the competition. Again, if you have a small one-off project that does not require a brand strategy then we have a simple, one page creative brief that we can fill out together.

3. Design


Once we’ve done the research, clarified the strategy and developed a brief, the creative process begins. From one-off applications, like a logo or website, to entire brand identity systems, we have decades of experience in creating unique and memorable brand experiences including advertising campaigns, books, magazines, packaging, signage, apps, videos, uniforms, clothing, stationery and more.

4. Production


A well crafted brand experience relies on a meticulous production process. We handle the nuts and bolts of getting diverse things made, from the production of high-end fully responsive HTML5 WordPress e-commerce websites to the printing of luxurious 300+ page coffee table books. Our attention to detail and getting it right the first time is meticulous and conscientious.

5. Management


With decades of experience in commerce, branding, communication design, public relations, events and production we provide a holistic approach to brand management. Service is everything to us, so you can expect to be treated like royalty. We answer emails and calls promptly and because we’re in the business of communications you can expect uncommon simplicity and clarity. Our customers regularly rate our service and support as five star.



People



Jonathan Nolan


Jonathan studied architecture in Dublin, and briefly turned his hand to theatre set and costume design in London, before managing design for the exclusive Oxford Street department store, Selfridges. Retail and design is in the Nolan blood – the family business, Brian S Nolan, is the largest specialised interior design outlet in Ireland. The love affair with Australia probably started when he called his first dog Skippy, but after falling in love with an Australian in 1990, and a leisurely journey along the east coast in 1993 (breaking down at the airport when he had to return to England!), an antipodean life was inevitable.

Jonathan emigrated in 1996 becoming head of image and design for the Sydney 2000 Olympic and Paralympic Games, work for which he received a personal award from the IOC president. He has consulted on subsequent summer and winter Games, and events remains an important part of Coast’s work.

When he is not on the beach, in a gallery, messing about with words or paints or engrossed in some fiction, you’ll find Jonathan in the kitchen baking soda bread and brewing some very strong Assam tea. He is an ardent cruciverbalist, part-time pattern maker and enjoys bashing his way through Beethoven on the piano. Recently he started keeping bees on his property in the Hawkesbury, and in 2015, along with some Hawkesbury friends, founded the St Albans Writers’ Festival. Jonathan has lectured in Design Management at the College of Fine Arts (University of New South Wales) and displayed work as part of Sculpture by the Sea.

Patrick Curda


Patrick began his career in the creative industry moonlighting as a marketing assistant and desktop publisher for two community newspapers while completing his final year at university. He holds a Bachelor of Business (Marketing) and a Diploma from the International Advertising Association, New York.

After graduating in 1993 he embarked on his second education – working within a number of leading creative agencies including Designworks, Dashwood Design, Voice Brand Agency, Miller Hare, Billy Blue Design and Writing, Sophie Bartho and Associates and finally The Branding House as creative director for corporate brands. Patrick joined Coast as co-director in 2003.

Throughout his 25 years in the industry Patrick has been involved in a wide variety of branding projects including: Westpac, Lend Lease, St George Bank, Perpetual Trust, AMP, TAB, Wellington Airport, Vodafone, Australand, Football Federation of Australia, Australian Rugby Union, Surf Life Saving Australia, New Zealand Tourism Board and Tourism Australia. He has also lectured at the University of Western Sydney, Karl Von Busse Institute of Design and Billy Blue College of Design.

His other passions include music www.foundationrecordings.com.au, working on (and flogging) his 1971 Alfa Romeo GTV coupé, scuba diving off the tip of North Bondi and swimming laps in one of the many glorious outdoors pools in Sydney. He is currently working towards an exhibition of his own artwork.



Sectors
Animal Care
Architecture
Arts
Automotive
Charity
Cleaning & Maintenace
Communications
Consulting
Creative
Design
Education
Entertainment
Environment
Finance
Health & Fitness
Hospitality
Interior Design
Mining & Exploration
Music
Politics
Publishing
Real Estate
Research
Retail
Sport
Sustainability
Telecommunications
Clients
A-League
Art at Work
Australian Car Markets
Australian Rugby Union
Big Sky Credit Union
Bingham Cup Sydney 2014
Brian S Nolan
Casula Powerhouse
Critter Call
Dancenorth
Drillsearch
Dueo
Electric Larry Records
Encom
Energetics
Equip
Eyes of Silence
Ezifinance
Fairfield RSL
Foundation Recordings
Funkdafied
GoldbergBlaise
Gourmand Providore
Grierson
Houlihans
Institute for Sustainable Futures
International Olympic Committee (IOC)
International Rugby Board (IRB)
Israel Smith Photographers
Kangaroos
KickArts Contemporary Arts
Locksmiths Warehouse
Mansfield Ceramics
Maralyn Nash
Mirndiyan Gununa
Motorcar Workshop
Mr Mobile
Nutrition Warehouse
Share My Ride
Souths on Chalmers
Stubbs Design Tribe
Successful Ways
Supersucker
Surf Life Saving Australia
Telstra Wholesale
The Big Feed
The Italian Kitchen & Bar
The Wordsmith
The Zone
Webdiary
Wildlife Warriors Worldwide
Yabbi
Youth off the Streets
Youth Olympic Games

Services
Advertising
Animation
Annual Reports
Applications
Art Direction
Artwork
Banners
Billboards
Books
Brand Identity
Brand Manuals
Brochures
Business cards
Capability Documents
Catalogues
Compliments Slip
Content Development
Copywriting
Design
Educational Resources
Embroidery
Envelopes
Fence Fabric
Flyers
Folders
Forms
Furnishings
Gifts
Gift Vouchers
Graphic Design
Greeting Cards
Illustration
Infographics
Image Library
Image Research
Interior Design
Internal Communications
Invitations
Launch Strategy
Letterheads
Lightboxes
Logos
Magazines
Media Backdrop
Membership Cards
Menus
Merchandise
Mood Boards
Mouse Mats
Naming
Packaging
Photography
Pins
Postcards
Posters
Presentations
Print Management
Programme
Retouching
Research
Signage
Stamps
Stationery
Strategy
Sustainability Reports
Templates
Typefaces
Uniforms
Vehicle Livery
Venue Dressing
Video
Visual Merchandising
Wallpaper
Wayfinding
Websites
Wrapping Paper




64 Denham Street,
Bondi Beach, NSW 2026
Sydney, Australia

Office: +61 2 9300 9571
Mobile: +61 419 732 033
studio@coastdesign.com.au