Unearthing prosperity


Coast were engaged by Drillsearch Energy to play a leading role in communicating the strategic intent of its merger with Great Artesian Oil and Gas. Within a limited timeframe Coast conducted qualitative research and distilled the findings into a compelling strategic vision and brand identity. The new wordmark exemplifies the amalgamation of the two organisations and their shared promise of ‘unearthing prosperity’. Not only did the successful merger create a new company with a market capitalisation of approximately $75 million, it also ensured that a productive relationship was maintained and enhanced with its three key constituencies: employees, customers and the investment community.

The first annual report following the merger and rebrand was an opportunity to communicate the organisation’s vision, values and expand on the visual language of the brand identity.

“This was not an easy task with the need to engage multiple stakeholders throughout the organisation and to deliver within tightly defined timelines. We were thoroughly delighted with the result and have received many positive comments from peers and shareholders alike.” Ian Bucknell, Chief Financial Officer & Company Secretary

Coast is a marketing company based in Bondi Beach. We help businesses shine using strategy, creativity and design. We invent names, dream up stories, write copy, craft logos, direct photography, produce books, style interiors, design posters, orchestrate films, plan signage, build websites and apps, tailor uniforms, customise wallpaper, beautify stationery and so much more.

+61 2 9300 9571
+61 419 732 033

64 Denham Street
Bondi Beach
NSW 2026