Heartstyles


Bringing heart to business



One of the biggest challenges organisations face is how to acquire, develop and retain talent. Heartstyles goes to the core of the issue by transforming lives and developing character – giving every person in an organisation the opportunity to grow to their full potential.  Using black and white photography brings simplicity and strength to the brand identity. The images follow a few simple rules: feature people; demonstrate diversity; engage with the viewer; turn a negative situation into a positive by adding heart.

Using black and white photography brings simplicity and strength to the brand identity. The images follow a few simple rules: feature people; demonstrate diversity; engage with the viewer; turn a negative situation into a positive by adding heart.




















With an expansive ‘kit of parts’ the new brand identity is free to use intelligent illustrations purposefully. The illustration style is simple and clear using characters that are quirky and engaging. Heads are exaggerated to highlight facial expressions and emotions. The red (Heart) colour is again used as a highlight. A series of icons were also created in the same marker style and are used to highlight information, to make a special point or to hold captions or words.





To demonstrate the more lateral thinking side of the brand, we created a series of artworks themed ‘The Art of Heart’ which were then reproduced on posters and postcards. Visitors to the Heartstyles offices fall in love with the framed artworks in the foyer and can take a poster for their own workplace, or a postcard for their desk, spreading the Heartstyles message even further.






“I have never had such a professional encounter with a supplier and partner as I had with Coast Design. They gave me such a sense of hope. I felt in very safe hands. There seemed to be endless ideas, and things we could do together… it was freeing, inspiring, empowering.’’ Stephen Klemich, CEO

Mark