St Albans Writers’ Festival
Big Names. Small Scale.
How does a bijou rural writers’ festival stand out among the mammoth city festivals? By thinking small. Coast developed a visual style that encapsulated the idea of ‘Big names. Small scale’. The wordmark used different letterforms and sizes to form a perfect whole, while scale models of the buildings and other recognisable elements of St Albans presented a quirky and crafted appearance in communications – in print and online. The whimsical imagery, suggesting another world, quickly set the festival apart from other, more impersonal, writers’ festivals and grabbed the attention of writers, publishers and the festival-going public.
IT LOOKS AMMMMMAZING!!! We want your website, it’s divine, really great design. A huge bravo to you and your team — utterly enticing. — Jemma Birrell, Artistic Director, Sydney Writers’ Festival