Surf Life Saving Australia
A love for life

Working with one of Australia’s greatest cultural icons we helped resuscitate their brand identity and resolve a range of issues including: the design and development of brand guidelines, the unification of over forty sub-brands, the design and development of a national retail brand (Beach Originals) and the design of educational resources for the Australian Lifesaving Academy.

“The feedback has been fantastic. We’re absolutely captured by the new look and feel. Coast really hit the mark.” Ben Whibley, Lifesaving Academy Manager