University of NSW
Breathe easy
When the University of New South Wales (UNSW) was in the planning stages of banning smoking throughout their campus, Coast was commissioned to help communicate the change.

The UNSW guidelines encouraged communications to be ‘positively provocative with bold and progressive opinions’ and to always ‘say something new’. So instead of the a typical no smoking message we drew on the university’s own scientific data to communicate unfamiliar information about the dangerous contents of tobacco smoke. The solution breathes the brand’s attitude and guts.

“Thanks again for your bold and daring ideas, showing us how we can say ‘something new every time’. You’ll be glad to hear we’re being brave and going with them all!” Penny Jones, Communications Contractor, UNSW Safety and Sustainability.


Coast is a full service design studio based in Sydney, Australia. We help organisations shine using strategy, creativity and design. We invent names, dream up stories, write copy, craft logos, direct photography, produce books, style interiors, design posters, orchestrate films, plan signage, build websites and apps, tailor uniforms, customise wallpaper, beautify stationery and more. 
+61 404 202 123
Skype: coastdesign
13 Church Street
Randwick, NSW 2031
Sydney, Australia

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