Work

Client

GoldbergBlaise

Sector

Consulting

Year

2011

Background

GoldbergBlaise is a boutique consultancy providing creative and customised strategic management and planning solutions by experienced senior managers. We liked the idea of GoldbergBlaise being the extra element inserted into a situation to explain or solve issues, to combine disparate things, to hold things together, and secure the right outcomes.

When Abigail Goldberg asked us to come up with a seasonal present (that wasn't technically a present) detailing some her work highlights for 2012, we saw it as an opportunity to accentuate her cool black and white identity using evocative black and white photography. And that led to the gift that's not a gift: a set of blank greeting cards packaged in a neat gift box. The imagery hints at various Goldberg Blaise projects, each outlined on the back of each card, but the overall impression is one of cool and efficient sophistication. It's subtle, understated and clever, as befits Abigail herself.

Testimonial

"We are really happy with the direction Coast took our work, and the way in which they comprehended and empathised with the brief exceeded our expectations." Abigail Goldberg, Director

Services

Art Direction, Brand Identity, Copywriting, Design, Image Research, Launch Strategy, Photography, Print Management, Re-touching, Research, Website Design

Deliverables

Mood Board, Website, Logotype, Business Card, Stationery, Template, Gift, Greeting Card

GB-MoodBoardnew2 GBweb GBbcard GB-Covers-new GB-Covers1new GB8 GB1a GB2 GB4 GB3 GB5