Work

Client

Souths on Chalmers

Sector

Hospitality

Year

2009, 2010

Background

This logo marks a return to the Club's roots and a revival of the original sitting rabbit icon; the running rabbit has come to rest at a new home. We wrote and designed simple ads, and the monochrome palette carried through to elegant uniforms and merchandise. Coast (with Radii Design) was also involved in designing the luxury interiors and intimate private booths.

Testimonial

"Many thanks for the time you have devoted to this project. I know at times it has been frustrating but, hey, nothing at Souths is ever easy." Bill Alexiou-Hucker, Chairman

Services

Art Direction, Brand Identity, Design, Interior Design, Website Design

Deliverables

Logo, Sub-brand, Postcard, Advertising, Outdoor, Signage, Merchandise, Uniform, Website, Stationery, Business Card, Mood Board, Interiors

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