Work

Client

Fairfield RSL

Sector

Hospitality

Year

2002, 2003, 2004, 2005, 2006, 2007, 2008, 2009, 2010, 2011, 2012

Background

From logos and uniforms to a conference centre and retail store, we've done it all with Fairfield RSL and loved every minute.

This year's annual report for Fairfield RSL was themed ENDURANCE, so we created a beautiful sturdy hardback using the enduring words of Rudyard Kipling's poem 'If'. Each line was illustrated using pen and ink drawings, and our good mate Randy Glass (www.randyglassstudio.com), the man who does the Wall Street Journal's iconic portraits known as 'hedcuts', created the wonderfully nuanced portraits of the Board members.

Fairfield RSL's latest brand campaign 'We See Things Differently' features a high-end, experiential website incorporating a short film produced by Coast, directed by Michael Joy with accompanying soundtrack by Inga Liljestrom. An integrated content management system enables the Club to easily publish, edit and modify any content as they see fit, including music, video, picture galleries and text. A simplified version of the website has also been developed to extend the experience to mobile phone and tablet users. Once again Fairfield RSL has stylishly differentiated itself within the club/hospitality industry and strengthened its position as the best 'boutique' club in Australia Sydney. This campaign is a brilliant example of an innovative client who understands the value of good design. You can view the film and website at www.fairfieldrsl.com.au

Testimonial

"Jonathan and Patrick are essentially part of the Fairfield RSL team – we value their advice and input in everything we do."
Paul McMahon, Director of Marketing

Services

Art Direction, Brand Identity, Design, Image Research, Photography, Print Management, Research, Visual Merchandising, Wayfinding

Deliverables

Logo, Sub-brand, Website, Menu, Pin, Invitation, Packaging, Wrapping Paper, Annual Report, Membership Card

FRSLAR1 FRSLAR2 FRSLAR3 FRSLAR4 FRSLAR5 FRSLAR6 FRSLAR7 FRSLAR8 FRSLAR9 FRSLAR11 FRSLAR10 FRSLAR12 FRSLAR14 FRSLAR13 FRSL02 frslweb1 frslweb2 frslweb3 frslweb4 frsl-ipad FRSL01 FRSL04 frslar10 FRSL05 FRSL06 FRSL07 FRSL08 FRSL09 FRSL10 FRSL11 FRSL12 FRSL13 FRSL14 FRSL15 FRSL16 FRSL17 FRSL18 FRSL19 FRSL20 FRSL21 FRSL22 FRSL23