International Olympic Committee (IOC)




1996, 1997, 1998, 1999, 2000


Jonathan was image manager for the Sydney 2000 Olympic and Paralympic Games, so Coast draws on unrivalled experience in applying identities to multiple environments. The “best Olympic Games ever” set new standards for design with multiple expressions of the core identity applied in innovative and memorable ways and Jonathan received a personal award from the IOC president for his contribution to the Games. We have since consulted with Vancouver on the Olympic Winter Games in 2010, and with London for 2012.

The Sydney 2000 Olympic Games emblem and brand manual were designed by Flett, Henderson & Arnold Image Design. Signage and Wayfinding: Dot Dash; Structures: Lahz Nimmo Architects; Message Stick Boxes: Bang Design; Medals: Perth Mint; Tickets: Ing Design. 


"President Samaranch declared the Olympic Identification at the Sydney 2000 Games as the best in the Games’ history - enough said!" Brad Copeland, IOC Olympic Games Identity Project


Art Direction, Brand Identity, Design, Research, Strategy, Venue Dressing, Wayfinding


Artwork, Logo, Brand Manual, Folder, Template, Banners, Vehicle Livery, Media Backdrop, Fence Fabric, Interiors, Signage, Ribbon, Gift, Merchandise, Invitation, Packaging, Uniform

OG12 OG2 OG7 OG3 OG1 OG4 OG5 OG6 OG10 OG9 OG8 OG11 OG13 OG14 OG15 OG16 OG17 OG18 OG19 OG20 OG21